Getting Smarter : Ceres vs Ceres Power

Having spotted a little mention on Andy Piper's blog, it got me thinking beyond the 'tech green' recognition on Ceres.org to IBM (survey "Corporate Governance and Climate Change for Consumer and Technology Companies").

Whilst Ceres.org is a coalition formed around sustainability - it reminded me of another group contributing to the quest for smarter energy use : CeresPower.com - fuel cell technology.

I was impressed by this company, having attended two presentations at Imperial College - the first several years ago, when it was still a fledgling venture with entrepreneurial pretensions; the second in early 2008, now with impressive content. Ceres Power has benefited from Design Council resources...

Indeed, their pitch is ever more compelling. The company is now able to articulate their offering in terms of a shared vision of deployment, which starts with the visual comparison with a standard domestic boiler - helping the 'user' comprehend the usage and benefits. This story draws good attention to the technology, before extending this with a wow-factor through modifications to suit different lifestyles. It makes the technology both accessible - yet also brings an element of fun {wish I could link to a public promotional video...}

The DesignLondon resources have been well deployed, this is a great example where British Engineering and Entrepreneurship is benefiting from British Design know-how. It won a Carbon Trust award (see Google Tech Talks for Carbon Trust - via youtube.com). It gave me pleasure to observe the evolution of this entrepreneurial enterprise, and I hope to trace their developments as they progress the R&D to fruition -