Building on a innovative platform technology

Smart design can make a real difference (businessweek.com).
Those who liked Annabelle's platform technology strategy might see that one way Apple has enhanced its profit is through the accessory market for the Apple products, for iPods there exists a plethora of add-ons. Yes, it sells music through iTunes - but it is the sale of the units and the accessories which I believe will really help enhance the annual figures for Apple...

For a little humour, what would have happened if Microsoft designed the Ipod?