Falling in love with a business

In regards to new business startups, according to business consultant Marguerite Moore Callaway, from her 2006 book The Energetics of Business, for example:

"in business, as with any intimate relationship that is genuinely satisfying, great chemistry is vital. To have an affinity for an idea, a strong match must exist between a business owner's built-in aptitude, personality, learned skills and the underlying business purpose."

To succeed in business, according to Callaway, one must fall in love with its potential. I don't recall us receiving any lectures on 'falling in love' during our MBA ...

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