LoveMarks : Future Beyong Brands
for all those softie marketing folks out there, I bring you lovemarks.com
well, actually saatchi & saatchi bring it to you
think of it as the web2.0 for marketing, or at least an online community that cares about communication and branding
read more about it in the big book by Kevin Roberts & Co
“The Inspirational Consumer has started a revolution - and only companies that have reached Lovemark status will survive.”
- Kevin Roberts
or perhaps you need something more British? try Sir Paul Smith
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