Innocent vs Coke : The start of the Carbon Wars

Which has a higher Carbon Footprint: Innocent or Coca-Cola?

Surprising perhaps, the answer is Innocent! - a Carbon Trust study has shown that 330ml can of Coke is equivalent to 170g of carbon dioxide, and the same sized Diet Coke or Coke Zero 150g; 250ml bottle of mango & passion fruit smoothie has a carbon footprint of 209g, and small bottle of crushed strawberries & bananas has 230g (guardian.co.uk). There are other aspects which can be considered, but this is quite a shocking statement for a company that prides itself on its ecological and social contributions... and I mean Innocent!

It might not yet be the start of a "Carbon War", but has already resulted in an exchange of words/marketing... It makes financial sense to reel-in many of the ecological costs, smaller and more efficient packaging means less storage space required, less transport costs, and less packaging material! both companies also get involved in various community activities, although it is not evident if this is primarily done as a marketing channel, or if it is meant mostly for social good.

In other news, it would also seem that Coke could obtain a minor stake in Innocent (brandrepublic.com)