Mesmerising collaboration

beautiful... now to find a way to emulate just a little bit of this in homecamp/currentcost projects! ;o)


Microsoft Office Labs view 2019 from antares500 on Vimeo.

Innocent vs Coke : The start of the Carbon Wars

Which has a higher Carbon Footprint: Innocent or Coca-Cola?

Surprising perhaps, the answer is Innocent! - a Carbon Trust study has shown that 330ml can of Coke is equivalent to 170g of carbon dioxide, and the same sized Diet Coke or Coke Zero 150g; 250ml bottle of mango & passion fruit smoothie has a carbon footprint of 209g, and small bottle of crushed strawberries & bananas has 230g (guardian.co.uk). There are other aspects which can be considered, but this is quite a shocking statement for a company that prides itself on its ecological and social contributions... and I mean Innocent!

It might not yet be the start of a "Carbon War", but has already resulted in an exchange of words/marketing... It makes financial sense to reel-in many of the ecological costs, smaller and more efficient packaging means less storage space required, less transport costs, and less packaging material! both companies also get involved in various community activities, although it is not evident if this is primarily done as a marketing channel, or if it is meant mostly for social good.

In other news, it would also seem that Coke could obtain a minor stake in Innocent (brandrepublic.com)

MBA meets IBM ePredator in SL

A personal account from second-life meeting with Ian Hughes, on leadership and evangelism in the metaverses by @abelniak, current MBA student at Babson



Topics covered: personal branding, "doing the right thing", leadership & evangelism

Thumbs up to Babson for getting the conversation started!

Bumping into Avatars in our daily life : Coca-Cola

Whilst the SuperBowl might be over for 2009, the novelty advertising remains on youtube for our pleasure... and maybe a new experience... [Thanks to ePredator and Roo]

- together with a recognition that, in our different walks of life - we are already deploying different personas & avatars, and perhaps also hiding (from real-world) within our virtual environments



...it also serves to remind us not to judge people on appearance, whether in virtual worlds or real-life.

- - -

"open happiness" : how many get engrossed in their digital activities - to such an extent that they fail to recognise the people in their immediate environment? feeling as a person amongst people; vs feeling as the person amongst objects.

...anyone care for some augmented refreshment? courtesy of coca-cola once again

New Home, Slow Home

This weekend I shifted into a new flat... it is a curious set-up, as it is really a B&B with a few long-term letting arrangements.

It was great to quickly tweet a twitpic using the free wifi, with reasonable security (WPA) even if the passphrase is a touch weak... Alas, when I came to testing the ADSL speed - it would seem that I will not enjoy the pleasure of 'blistering pace'. Will repeat the test several more times, so as to get a better idea of transfer rates + gain insight into local contention.



A second test, a short while later achieved 416 kbps down,
85 kbps up, whereas thinkbroadband.com reports 550 Kbps down, 185 Kbps up. I was hoping for more than 0.5 Mbps ...

Might seek to influence a change... local search via www.adslguide.com/uk/ or www.thinkbroadband.com

London from Above

...click on the photo to see more

[re-posting from imperialftmba2006-7.blogspot.com/]

Getting Smarter : Ceres vs Ceres Power

Having spotted a little mention on Andy Piper's blog, it got me thinking beyond the 'tech green' recognition on Ceres.org to IBM (survey "Corporate Governance and Climate Change for Consumer and Technology Companies").

Whilst Ceres.org is a coalition formed around sustainability - it reminded me of another group contributing to the quest for smarter energy use : CeresPower.com - fuel cell technology.

I was impressed by this company, having attended two presentations at Imperial College - the first several years ago, when it was still a fledgling venture with entrepreneurial pretensions; the second in early 2008, now with impressive content. Ceres Power has benefited from Design Council resources...

Indeed, their pitch is ever more compelling. The company is now able to articulate their offering in terms of a shared vision of deployment, which starts with the visual comparison with a standard domestic boiler - helping the 'user' comprehend the usage and benefits. This story draws good attention to the technology, before extending this with a wow-factor through modifications to suit different lifestyles. It makes the technology both accessible - yet also brings an element of fun {wish I could link to a public promotional video...}

The DesignLondon resources have been well deployed, this is a great example where British Engineering and Entrepreneurship is benefiting from British Design know-how. It won a Carbon Trust award (see Google Tech Talks for Carbon Trust - via youtube.com). It gave me pleasure to observe the evolution of this entrepreneurial enterprise, and I hope to trace their developments as they progress the R&D to fruition -