HBR Video - Transforming Giants with Prof Rosabeth Moss Kanter

The video might appear rather formal, perhaps this is an indicator of the presentation style at HBS - not like Tanaka...

Summary:
Changing internal processes based on corporate social responsibility - and making money as they do it... and getting the marketing points as they do it.
Values-driven approach, with defined processes, that instil innovation on behalf of communities, acting to generate new products that are sold for profit.

Business values that trigger innovation achieved through:

• common purpose
• flexible HR teams
• motivating individuals across extended groups and lifetime of employee

>video link